22 TEN

ready to go?

you may be thinking about making a video — to help you
focus, these are some of the things that we need to know:

why is the video being produced?
who is the target audience?
are any members of the audience non-English speaking? which languages do they speak? will you need overseas language versions?
what do you want to communicate?
what is the 'take out'? what do you want the audience to think, feel and do after watching the video?
what are the key messages?
how are they currently put across? is there any existing media - electronic, print, video?
if it's a remake, is there any research on the success of the existing programme? what was liked and disliked by the target audience?
is there any existing or library footage that you want to incorporate?
where will the video be shown?
how will the video be shown? in what format - as part of a presentation/event or stand alone? will it be mailed out?
what is the deadline?
how many copies will be required, in what format (VHS, CD, DVD) and when?
what packaging is required? box, cover, accompanying notes or booklet, presentation pack?
who will be the principal point of contact for approvals?
anything else we need to know?
how much do you want to spend?
Your name
Organisation
Email

ready to go?